What is Google AdSense?
AdSense is one of the most convenient ways to make additional money from your website.
All you do is copy some code into your site to display the ads, and you earn every time someone clicks. You may also earn from impressions in some cases.
All this is derived from a program they call AdWords (pay per click marketing).
You often see these ads displayed above the free/organic results and along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are paying a certain amount of money per click for these ads.
AdSense is your revenue share from AdWords ads. When someone clicks, you earn roughly 68% of the click and Google gets the rest.
AdSense is an auction-based system that allows advertisers to compete for those spots. Whomever has the highest bid and most “quality” ad, gets the top spot and so forth.
It’s a great program that can help drive additional income to your website, and it’s really best for websites that are mainly content driven.
The more content you have, the more Google can get a sense for what your site is about and better match the ads to your website.
Please make sure you read this entire article. AdSense is not a get-rich-quick scheme and it takes a lot of work to make money. Don’t think that just because you join, you are guaranteed to make big money.
How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I’ve heard of earnings anywhere from 2 cents to $15 per click.
Getting over $1 is probably very rare, although it does happen from time to time. However, you will find that most of your earnings will be on the lower end of the spectrum.
It’s important to note that I cannot estimate how much you will earn based on your traffic. People always want to know what the average amount is per click.
No one knows the answer to this except Google, so don’t let anyone try to tell you any different. It would be impossible for myself or any AdSense publisher to give this information because the ads all cost different prices and we have no idea what advertisers are paying.
However, there are some niches that obviously pay more. So it is logical to believe that keyword phrases like sex, make money, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you’ve generated that day, week, month, year, etc.
For example, if you see that you’ve made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That’s as detailed as their stats will get. Also remember, that’s only an average. You won’t know how much each specific ad brought in.
The amount you’ll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience’s interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you’ll have a much easier time creating a generous amount of content on that subject.
My Google AdSense Earnings
I have been receiving monthly checks from Google since 2003. My earnings are usually in the mid 4-figures.
My sites have been around for a long time and I have a great deal of traffic so that’s a big reason why I earn 4 digits per month.
AdSense changed their terms and you can no longer show your earnings unless you show the finalized report. But just to be safe (they’ve been disabling a lot of accounts lately and I don’t want to take that chance), I’ve blurred out my report.
I promote my sites on social media, create YouTube videos, get traffic from Google, etc. Making a lot of money with AdSense is all about numbers. The more traffic you have, the greater the earning potential.
My checks weren’t always this large. I think my first month’s earnings in 2003 totaled less than $20. However, as my traffic increased, so did my checks.
I cannot emphasize this enough. AdSense is NOT an overnight get-rich-quick opportunity. Even though this may look easy, please don’t underestimate the amount of work I’ve put into my sites over the years.
You should also DIVERSIFY your income and earn money in other ways like I do with affiliate marketing, etc. Why? Because AdSense income is not stable. It fluctuates greatly from month to month.
Creating Your Website for AdSense
Before you even begin your site, make sure you’ve come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the program. Also, the more content and traffic, the greater the earning potential.
If you want to make a lot of money, prepare to write a lot of content and learn how to market your site. Don’t expect to throw up a 10 page site and make $1,000 per month. That’s unrealistic.
Creating Your Site
Get a domain (yoursite.com) and then sign up for a web host and build your pages. I highly recommend using WordPress to create your site because you just pick a theme and your site is up and running.
Once you have selected your theme, you can add AdSense ads by either using a free AdSense plugin or you can use the WordPress Text widget to easily add ads to your sidebar.
How to Join AdSense
Once you have 20-30 pages on your site, go to http://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you’d like to show the ads. You can opt to display text ads, image ads, or a combination of both. It’s up to you.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. You can even customize the colors to match your site’s theme.